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Show As We Forgive to your Congregation

Land of a Thousand Hills is pleased to partner with the producers of the award-winning film As We Forgive to launch the “40 Days of 4-Giveness” campaign. Inspired by the film’s story of courageous Rwandans reconciling after genocide, the 40 Days campaign seeks to connect with churches and Drink Coffee. Do Good. partners to engage their communities in radical forgiveness this Easter season.

Beginning February 17th, Land of a Thousand Hills and As We Forgive invite all partner churches, coffee shops and Coffee Ambassadors to take part in the 40 Days campaign by hosting  screenings of As We Forgive featuring Land of a Thousand Hills Coffee.  A great way to energize and showcase your church’s coffee ministry, each group will receive a movie event kit containing a DVD of the documentary, an exhibition license, promotional materials to advertise the event, an exclusive bonus epilogue DVD, and a keepsake 4-Give canvas bag.  The kit also includes a complete discussion guide to lead your audience into a meaningful dialogue about radical reconciliation based on the “4 gives”:

give truth + give mercy + give hope + give back

Rather than giving something “up” this season, the 40 Days campaign encourages people to simply give.  Groups are embracing the the opportunity to encourage their communities to give intentionally during screenings, serve Rwandan Coffee and plan fundraising events for the various reconciliation projects associated with Land of a Thousand Hills and As We Forgive.

To join the campaign by hosting your own local event, call Robert, Matt, Erin Leigh or Lindsay at Land of Thousand Hills (1-866-875-4369) to purchase the As We Forgive Movie Event Kit as well as  Land of a Thousand Hills coffee for your screening. 

During the campaign, as a Drink Coffee. Do Good. partner you will receive an exclusive discount on movie event kits:
$49 per screening kit for audiences 0-49 people                   
$99 per screening kit for audiences 50-99 people                   
$149 per screening kit for audiences 100-149 people          
$199 per screening kit for audiences 150+ people                   
More about As We Forgive: Directed by Laura Waters Hinson and narrated by Mia Farrow, As We Forgive tells the powerful story of two Rwandan women on a journey to forgive the killers of their families after the 1994 genocide. As We Forgive won the 2008 Student Academy Award for best documentary, among many other awards, has been broadcast on PBS, and screened before Congress, the World Bank and the Library of Congress.  To learn more, visit:

Robert Crow

Relationship Director
Land of a Thousand Hills Coffee


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